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Lincoln Electric is proud to announce its new partnership with The Professional Bull Riders (PBR) in which Lincoln becomes one of the sports newest official sponsors.

"We are proud to announce our partnership with the PBR and the exciting sport of bull riding," said Mickey Holmes, Sports Marketing Manager for Lincoln Electric. "The sport will provide a dynamic marketing platform to build our brand as well as opportunities to entertain and build relationships with our valued customers. It is a natural fit when the toughest welders in the world are aligned with the toughest sport on earth."

As part of the multi-year partnership, Lincoln Electric, the world leader in welding products, will have an increased presence with the PBR, at all Built Ford Tough Series events, and PBR World Finals in Las Vegas. This includes exclusive signage and even a special Lincoln Electric chute seat section.

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