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Distributors Promote Industry Image- 11/15/2011
Faced with a sizeable shortage of welders and an unforgiving economy, gases and welding distributors recognize that something must be done to look out for the future of the industry. Advocating for the image of welding takes many forms. Members of the Gases and Welding Distributors Association shared photographs from their efforts to engage and educate young people in “The Image Of Our Industry,” an article appearing in Welding & Gases Today, the leading magazine for the gases and welding equipment industry.
Atlas Welding Supply (Tuscaloosa, AL) Vice President James Cain joins local morning show hosts Wally and Dave every Wednesday for a half-hour segment on Tuscaloosa’s talk radio station WTBC. A variety of topics are shared with radio listeners, from the scarcity of helium and the wide-reaching impact of an acetylene shortage to the cutting equipment used in scrap operations and tornado cleanup efforts.
“Sometimes the only thing people hear about our industry from the media is negative, so they come to think of it as dangerous and dirty,” says Cain. “It’s important for distributors to make people aware that ours is a vibrant industry, a significant industry that does things for the community. Welding provides jobs and helps to grow the economy.”
GAWDA members across the country are finding unique ways to promote the gases and welding industry, reaching out through welding competitions, open houses, trade shows and more. To see how distributors are promoting the image of welding and gases, read “The Image of Our Industry” at Welding & Gases Today Online.