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Atlas Welding Supply (Tuscaloosa, AL) completed a makeover of its showroom incorporating the input and handiwork of its customers. The sales counter, repositioned to create a better flow of traffic, features diamond plating details created by an Atlas customer. These details are mirrored in diamond plate molding that adorns the showroom’s doorways, reflecting the company’s belief that metalworking customers like to see metal where they shop. “Remodeling the showroom was something we have wanted to do since we bought the company in 2008,” says Atlas Vice President James Cain, noting that the showroom was originally built in 1982. The updated showroom enables Atlas to do more merchandizing and highlight specific products, something Cain hopes will strengthen the store’s already strong walk-in traffic.

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